Web Visitor Tracking Revisited

If you could isolate which visitor tracking reports were important to your business, wouldn't you be in a better management position?

Do your web analytic reporting tools tell you to decrease the frequency of your customer mailings, increase your cost per click advertising, or invest more time in search engine optimization? In all likelihood not, as these are fundamental questions of business strategy - not web data. If you want to begin to solve your business problems, you must translate web data into action.

Driving Results from Web Visitor Tracking and Web Analytics

This may surprise you, but web analytic reports themselves are NOT the silver bullet. They are simply a means to an end. That end should be in driving business results.
Web analytic reports, in conjunction with testing should help you better understand which changes improve your bottom line.

Below is a quick table that demonstrates the various types of web reports you can track.

Various Types of Visitor Tracking Reports

Page views
Visits
Top 10 referrers
IP Address
Demographics
Languages
ISP references
Repeat Visits
Operating Systems
Resolution
Javascript enabled
Top 10 most visited pages
Top 10 Paths


Page views
Unique visitors
Organic search
Pay per click referrals
Offline Campaigns
Browser preferences
Key word Ranking
Email Tracking
Top 10 visitors by addresses
Top 10 entry pages
Top 10 exit pages
Top search phrases


Web Analytic Reporting is about Managing Money

Alone NONE of the reports shown in our previous table can help you achieve success, so which reports can actually help you meet your business goals, and how can the data be custom fit or enhanced to help you make faster and more reliable business decisions? I'll take you a bit closer next time.